Leading design,
still building.
Head of Design at FITTR
Design Engineering
Product Ecosystems
10+
Years in designAcross B2C healthtech, B2B ad tech and B2B e-commerce.
4+
Years in leadershipHead of Design at FITTR, directing the coaching and growth funnels.
0→1
Health ecosystemA smart ring, scale and health test, from app to packaging to launch.
What I bring
Product Design LeadershipI set the direction and make the hard calls. Then I explain the thinking, so the team can decide the next one without me. The results tell us if it worked.
Finding the real problemBriefs name a screen. The work is naming what’s actually broken before anyone builds the wrong thing.
Systems ThinkingFixing a screen is the easy part. The work is zooming out until the whole system is in view, and the real leak shows up.
Raising the teamMentoring is mostly handing back the decision. I give context and a standard, then let the designer own the call.
Design EngineeringI write enough code to build working things. It keeps me honest about what I’m asking engineers to carry, and about what’s worth asking for.
Cross Functional CollaborationGood output isn’t a design decision alone. It’s a conversation with the business and the people who build it.
