Naimesh Kothawade
WorkView resume
Latest build: sales analytics for Amazon sellers(opens in new tab)

I build design teams and turn ambiguous product bets into products people use.

Most recently Head of Design at FITTR, where I helped launch a 0→1 health ecosystem. Before that, ad monetisation and e-commerce.
10+ years · B2C and B2B

Selected work

FITTR · Health ecosystem

Turning a diet tool into a connected health ecosystem

Connected diet planning with allergies, deficiencies, smart-scale data and nutrition insights so users and coaches could make better-informed decisions.
+22%D7 retention
46%used chat-based logging
View case study →
Asked to redesign a tool. Found a defection problem. — project artwork
FITTR · Coach enrolment

A revenue brief that was actually a decision-making problem

Analytics showed where people left the enrolment funnel; support calls showed why. Joining the two shaped a phased redesign.
21→11days to convert
+6%revenue
View case study →
They weren’t unconvinced. They were undecided. — project artwork

About

I’m a product design leader with 10+ years across very different businesses: B2C healthtech as Head of Design at FITTR , B2B ad tech and monetisation at Media.net , and B2B e-commerce at Justdial. Picking up a new domain fast is the part I enjoy most.I lead by raising how a team thinks, not just what it ships and I still build. I’m drawn to psychology and finance: why people decide, and how a business makes money.View resume →